Actor, activist and businessman Ashton Kutcher visited “The Today Show”  to speak with hosts Kathie Lee and Hoda about the new season of his Netflix original series, “The Ranch.”

But what he was most interested in talking about was his organization’s work to end human sex trafficking and child pornography.

In the interview, Kutcher tells the hosts about Thorn, the organization he began with his ex-wife, actress Demi Moore, in 2008.

Through his work with Thorn, Kutcher has learned that almost all sex trafficking victims have one thing in common—they’re targeted online:

“We’re building digital tools to fight human trafficking. Basically, the purchase and commerce for human trafficking is happening online, just like everything else now, and so we’re building digital tools to fight back against it.”

Thorn’s self-described mission is “to drive tech innovation in the fight against trafficking.” On the organization’s website, it explains just how it goes about its work:

“We partner across the tech industry, government and NGOs and leverage technology to combat predatory behavior, rescue victims, and protect vulnerable children. The site also lists 20 members of what it calls The Thorn Technology Task Force, comprised of technology companies that lend their knowledge, time and resources to the work that we do. Facebook, Google, Microsoft, Yahoo, and Adobe are listed among the names who are helping Thorn’s cause.”

So far, Thorn has been a quiet success, with some impressive, real-world numbers to back up its mission statement, as Kutcher explains:

“We’ve built a tool to help law enforcement prioritize their caseload and recover victims and find traffickers. And we’ve found and identified and recovered over 6,000 trafficking victims this year. And we’ve found, identified, and recovered 2,000 traffickers.”

But Kutcher says he and his organization aren’t stopping there — they’re also working towards a truly ambitious humanitarian goal:

“Our next battle, my next commitment…I’m going to make a pledge that I’m going to eliminate child pornography from the internet.”

Thorn’s approach — using internet technology to find victims and their captors — is apt, because the major threat to victims isn’t white vans parked on corners with kidnappers awaiting passersby: it’s online.

Disturbing data which the organization compiled shows that everyday sites like Craigslist are frequently used as a means of doing business in the illegal sex industry.

Even more terrifying is that in 2015, 75% of child sex trafficking survivors Thorn surveyed were sold online at some point.

Asia, a survivor who spoke to Thorn during last year’s survey, told the organization:

“People are posted and sold online multiple times a day. As far as the ad that was posted up [for me], there was a girl who eerily looked like me…just [like] you can go find a car, there was a picture, and a description, and a price.”

Anti-human trafficking group Polaris reports that The International Labor Organization estimates 4.5 million people are currently working against their will for sex traffickers. And the underground sex economy in 2014 was worth $290 million in Atlanta, Georgia, alone, according to an Urban Institute study.

What YOU Can Do

Check out the following nonprofit organizations to learn more about how you can get directly involved in the fight against sex trafficking:

Polaris Project
This Washington D.C.-based nonprofit is one of the most recognized organizations in the global fight to eradicate modern slavery. Named after the North Star that guided slaves to freedom in the U.S., Polaris systemically disrupts the human trafficking networks by helping survivors restore their freedom, preventing more victims, and leveraging data and technology to pursue traffickers wherever they operate.

Rescue: Freedom International
Based in Seattle, Washington, this nonprofit has partner sites in 8 countries, that support sex trafficking victims and gives them “anything and everything a survivor needs to experience long-term healing and restoration.” While local partners are working on the ground, Rescue:Freedom is the supply line for that work by providing operational funding, scholarships, training, best practices, infrastructure, and other essential resources.

Operation Underground Railroad
O.U.R. takes a boots-on-the-ground approach to combatting sex trafficking by gathering trained extraction operations specialists to bring an end to child slavery. O.U.R.’s Underground Jump Team consists of former CIA, Navy SEALs, and Special Ops operatives that lead coordinated identification and extraction efforts. These operations are always in conjunction with law enforcement throughout the world.

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h/t to Fight The New Drug.org &  ijr.com